Two Articles

Assignment 2: LASA 1—Analytical Summaries For this assignment, you will compose two short critical essays explaining and evaluating arguments by other authors. This assignment allows you to analyze an issue from a variety of perspectives and assess arguments for or against the issue. By focusing your attention on how the original authors use evidence and reasoning to construct and support their positions, you can recognize the value of critical thinking in public discourse.Read the two articles â€Å"Predictive Probes†, and â€Å"New Test Tells Whom a Crippling Disease Will Hit—and When† from the textbook and write two separate analytical summaries. These articles can be found in the chapter titled: Deciding to accept an argument: Compare the evidence. This assignment has two parts. Part 1—First Article Write an analytical summary of the article focusing on the article’s main claims. Include the following: †¢Identify the three ways the a uthor uses evidence to support assertions. †¢Identify the places where evidence is employed as well as how the author uses this evidence.Discuss evidence â€Å"as the reason† vs. â€Å"the support for the reason. † Also discuss evidence as dependent on the issue/context. †¢Analyze how the author signals this usage through elements such as word choices, transitions, or logical connections. Part 2—Second Article Write an analytical summary of the article focusing on the article’s main claims. Include the following: †¢Identify the author’s use of the three elements: experiment, correlation, and speculation to support assertions. †¢Analyze how the author signals the use of these elements through language.For example, word choices, transitions, or logical connections. Write a 4–5-page paper in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M3_A2. doc. 1. What kind of evidence would you expect in the following arguments? †¢a. An argument that people who eat a special diet will have less chance of getting cancer. †¢b. An argument that God exists. †¢c. An argument that human cells secrete some substance under certain conditions. †¢d. An argument that stealing is unethical. †¢e.An argument that owning a pet tends to lower one’s blood pressure. Answers (a) evidence after the fact; (b) philosophical evidence (a general principle, for instance that the universe is orderly); (c) direct scientific experimentation; (d) philosophical evidence; (e) evidence after the fact 2. Underline the language in the following argument that you believe indicates that it does (or does not) admit its limits. It’s an obvious fact that living in the suburbs is better than city life. Everyone knows that cities are far more polluted and dangerous. And of course, people don’t even know their neighbors.On the other hand , suburbs are peaceful havens from the workaday world. READINGS The following two articles show breathtaking advances in the ability to detect whether a person will suffer from a particular genetic disease. The first article contains references to all three types of evidence discussed in this chapter. Compare the language used to depict direct experimentation, after-the-fact evidence, and values questions. Predictive probes by Jerry E. Bishop Several years ago, Nancy Wexler’s mother died of Huntington’s disease, a hereditary and always-fatal affliction that strikes in midlife.Since then, Ms. Wexler, the 38-year-old president of the Hereditary Diseases Foundation in Santa Monica, Calif. , has lived with the uncertainty of whether she, too, inherited the deadly gene. That uncertainty may soon be resolved. A few months ago, scientists announced they were on the verge of completing a new test to detect the gene for Huntington’s disease (formerly called Huntingtonâ⠂¬â„¢s chorea). But deciding whether to submit herself to the test is an anguishing choice for Ms. Wexler. â€Å"If I came out lucky, taking the test would be terrific, of course,† she says. But if I came out unlucky, well †¦Ã¢â‚¬  Her dilemma is an extreme example of the kind thousands of Americans will face in the not-too-distant future as scientists learn how to pinpoint genes that cause or predispose a person to a future illness. The test to detect the Huntington’s disease gene should be ready within one to two years. Researchers already have detected some of the genes that can lead to premature heart attacks and, in the near future, hope to spot those that could predispose a person to breast or colon cancer.Eventually, scientists believe they will be able to detect genes leading to diabetes, depression, schizophrenia and the premature senility called Alzheimer’s disease. New Test Tells Whom a Crippling Disease Will Hit—and When Amy Jo Snider, a college senior, has put her career plans and romantic life on hold until she settles a gnawing question about her genetic legacy. During her Christmas break, the Charleston, SC, student plans to be tested for a gene that causes ataxia, a disease without a cure that destroys the brain cells governing muscle control.The disorder crippled and ultimately killed her father in middle age. Because of a recent breakthrough in genetic research, the 21-year-old Miss Snider will be able to find out whether she inherited the disease, and, if so, how soon and how hard ataxia may strike her. â€Å"I want to be tested before I start to show symptoms,† she says unflinchingly. â€Å"I’m graduating in May, and I have to start planning my life. † As agonizing as the knowledge might be, she says the uncertainty is worse. â€Å"If I’m in limbo, it’s not fair to people around me,† she says. â€Å"I can’t deal with not knowing. †

Animal Farm: the morals of the novel

George Orwell had written his novel â€Å"Animal Farm† in order to warn his readers for numerous reasons. In many parts of the novel, George Orwell clearly portrayed how ignorance was a very big part as to why the animals were so easily controlled. This In theory, lead to the conflicted problems the animals had about equality. In particularly, equality was the key Idea of the relation between the Russian Revolution and Animal Farm. Accordingly, George Orwell had expressed thoroughly how power can almost certainly be corruptive. Most importantly, it showed the definite danger of a naive working class.One of main ideas one can learn from George Orwell is that the readers can be taught that they should be self-aware and not be ignorant as it presumably can be taken advantage of, frequently. Forthrightly, the animals allowed themselves to be used and treated in this way. In other words, ignorance can be easily fixed and frustratingly enough, they did almost nothing to fix this. Co nsequently, the animals were easily deceived and manipulated. For example, Boxer, who represented the loyal and working class of the attempt communism In the Soviet Union, had undeniably been taken advantage of.Because of having the inability or unwillingness to question the authority and puzzling out the Implications of numerous possible actions to avoid the result that had occurred, Boxer preferred to draw a blind eye and repeated the words â€Å"Napoleon Is always right† (Chapter V). In addition, the pigs had the upper hand and could therefore control him, and the other animals smoothly without any problem whatsoever. This is also the moral of why George Orwell wrote Animal Farm as a fable. Animal Farm demonstrates how by being naive and ignorant can be used against and in turn suffer to the full extent of eyeing taken advantage on.The common animals of Animal Farm had fought for equality, but easier said than done, it was proved that the outcome was not what they had in m ind. At the beginning of the novel when Old Major (based on both Karl Marx and Vladimir Lenin) had given his remarkable speech that had influenced the other animals to start â€Å"minimalism,† he had had created many of the Seven Commandments. George Orwell had used this chance to show the role of propaganda and how It could easily manipulate people. Coincidently, Squealer had the position of propaganda and hush George Orwell represents this through Squealer's manipulation of the seven commandments.Two of which were very significant throughout the novel. The phrase, â€Å"Four legs good, two legs bad† (Chapter Ill) explained the clear line between humans and animals despite the fact that not all animals use four legs. George Orwell had used this commandment to demonstrate how the upper-class abuses language to control the lower-class. It was observed that this certain instruction was in fact effective at first but soon developed into nothing more than a simple opinion s by the end of the novel, the phrase had changed to â€Å"Four legs good, two legs better† (Chapter X). Namely, this phrase displayed the overall bias prospective of the animals.Similarly, another commandment â€Å"All animals are equal, but some animals are more equal than others† (Chapter X), demonstrated the obvious unfairness of the pigs and the other animals. This was the consequence of the animal's Ignorance as they did not take in the thought that the original commandment, â€Å"All animals are corruption on Animal Farm. All in all, considering Animal farm as an allegory, the evolve demonstrated that this form of inequality was also evident during the Russian Revolution as a consequence of having Joseph Stalin (Napoleon) and Leon Trotsky (Snowball) as the leaders.George Orwell had clearly shown that power certainly corrupts throughout the novel. Unquestionably, the pigs were given absolute power and in return wrecked the ultimate plan of minimalism the animals , including Old Major, originally strives. Although, the leadership did have a positive effect at first, having driven the men away and all of the animals were working together for the moon good. The pigs started to exploit and abuse the position of authority they had over the other animals, where a rivalry was formed.Ironically enough, the pigs continued on and on, and soon enough they were beginning to resemble the behavior of the men the animals had driven away. This suggested that George Orwell did in fact warn the readers that power can without a doubt be corruptive. As George Orwell wrote Animal Farm as a political satire and as a third prospective, the warning was expressed very straightforwardly in contrast to what the actual animals were hinging. Apart from that, the pigs' manipulation of the other animals symbolized the windmill.This is because while the animals worked a tremendous amount on the windmill despite the fact for the need of their own food and comfort, the pigs were the only ones who had gained in that entire period. They were the ones that were not participating and earned the money and therefore, their power, in particularly Napoleon, expanded like nothing other. To put it in an allegorical point of view, as Russia was behind in the Industrial Revolution, the huge projects that were undertaken in Soviet Russia was what the windmill represented.Another example of the amount of power Napoleon had was when he had sold his most loyal companion for alcohol. This was quite a dilemma because before being carted off, Boxer served as the force that held Animal Farm together, and with Boxer's absence, it represented that Animal Farm was no longer â€Å"equal,† and that Napoleon held complete authority. Overall, out of the number of reasons why George Orwell had written Animal Farm, it is believed that the novel can be viewed as a warning for numerous reasons.Clear as a bell, the novel demonstrated that if one is ignorant it can undeniably be taken advantage of and be used against. It was also demonstrated that the idea of equality is most definitely harder to achieve than it is to dream of and that it was certainly unsuccessful throughout Animal Farm as the leaders were not clear-minded from the result of power. This is because George Orwell effectively proved that a great deal of power can truly be dreadfully corruptive. In conclusion, George Orwell wrote Animal Farm as a warning. Bibliography: Sparseness. Com – Animal Farm

An Analysis Of Shaffer’s Equus

An Analysis Of Shaffers Equus The play is in two acts, the first consisting of twenty-one; the second of thirty-five scenes. It is not realistic in that it includes flashbacks performed onstage (like a movie). However, it is an explanatory one with Shaffer’s notes while read. It is a play consisting of individuals rather than types. Each character has his/her individuality along with his/her own perspective of life. We learn about the characters from what other characters tell about them; from what they tell about themselves; as well as from Shaffer’s explanation about them within parentheses. Although it is an open ended play it goes far from the lineer plot structure with its amazing climax. The forward and backward action of the play makes it a different one. Moreover while the play has speech when the time is present, it contains action when it is backward. It is a symbolic play and can be called â€Å"a journey into the mind† of Alan Strang, a seventeen year old boy. It analyzes Alanâ⠂¬â„¢s religious obsession with horses which is based on his complicated feelings due to his religious background and his increasing sexual side as a teenager. This confusion of religion, in fact, is a consequence of some signals from his religious, middle-class mother and his atheist, working-class father. Alan’s perception of religion and sexuality is conflicted and his way of praying becomes a fear of a horse spirit named Equus. He ends up with blinding six horses in the stable because of the fact that they have watched him with a girl. Rosefeldt states that Equus is â€Å"†¦inspired by a real-life event of which the author had very little details. Someone told Shaffer about a boy who blinded horses† (Rosefeldt 89). Equus, the horse gradually becomes a source of freedom and worship for Alan. As he worships Equus passionately, Alan goes away from being ‘normal.’ There are two main characters in the play, Martin Dysart and Alan Strang, the protagonis t. While the play is Alan’s story, it soon becomes Dysart’s story, too. Dysart is a psychiatrist and is asked to treat Alan Strang. Dysart admits to treat Alan as a patient, believing his lawyer friend Hesther Salomon that the boy has something special. In Act I, the audiences learn that Alan comes from a Christian mother – Dora Strang – and an atheist father – Frank Strang who have argument in agreeing how to raise Alan. Alan’s mother tries to impose religion on Alan and does not avoid talking about sex as well. As he grows up and becomes a teenager, his mother’s words become confusing for him. Alan’s obssesion with the horses is actually a typical result of his mother’s words: Dora. †¦ I used to tell him a funny thing about falling off horses. Did you know that when Christian cavalry first appeared in the New World, the pagans thought horse and rider was one person? Dysart. Really? Alan. (sitting up, amazed) One p erson? Dora. Actually, they thought it must be a god.

Global business environment Essay Example | Topics and Well Written Essays - 2000 words

Global business environment - Essay Example This raises questions in the minds of many people about the place and future of CSR (Horrigan 2010, p. 12-30). Corporate Social Responsibility (CSR) is an obligation for a business to pursue the long term goals in the society beyond those stipulated by law. The desire of all business establishments is the making of profit. However, this goal seems threatened whenever the return on investment and return on sales show a discouraging trend. The main aspects of any business are to enhance productivity of the human resource and the creation of a positive image of itself and become a household name, taking over the hearts and minds of its main consumer base (Anderson, 2007). CSR involves, among other things, the need for the business to conduct the operations ethically and also in the interest of the larger and greater community from which the business operates. Therefore, it is necessary for the establishment to ensure that they offer higher quality products than their competitors. As a result, the organization has more options to ensure that they enhance their consumer brand loyalty. This will then ensure that the most loyal consumers will still do business with the enterprise rather than shop around for better offers by competitors. In the long run, the services and products offered to the consumer will not only make the business thrive in economic crisis, but will also enhance the profitability of the business, thus saving the enterprise the possibility of running out of operations (Horrigan, 2010, p. 12-30). On the other hand, ethical issues with regard to the employee or human resource management are of considerable importance. The business should also ensure that it looks at every employee first as a person deserving of respect and fair treatment and not as another input to the production practices. Therefore,

Biography Essay Example | Topics and Well Written Essays - 1000 words

Biography - Essay Example Mozart was born in the year 1756 in Salzburg out of two Austrian parents. From an early age, his parents recognized that he had a passion for music and they encouraged him. For that reason, they bought some music lessons through which he would develop some skills that would be relevant in music. By the time he was five years he was already composing music, he had developed a significant liking for music to such an extent that he left school and looking for work in Vienna. With regards to his personal life, it is of the essence to note that Mozart married Constanze Webber. The most intriguing part when it comes to the life of Mozart is with regards to his musical compositions. One of the most tremendous milestones was realized when he came up with the composition for two operas, Mitridate and Lucio Cilla. At this age, he was far much ahead in comparison to other older composers that existed during his time. This was in the early 1770s when he was still a teenager. When coming up with his compositions, Mozart was significantly influenced by the European Artists. The major compositions, which Mozart embarked on, were classical compositions, which are the works that made him famous. Through this, he was able to develop pieces such as Don Giovanni in the year 1786. The reception, which Mozart’s work got, was quite commendable. This positive reception was exhibited during his time and even in the recent times after his demise. One of the first individuals to find Mozart’s work as being appealing was Ludwig Van Beethoven. He was Mozart’s Junior by 15 years and also happened to be greatly influenced by the work which he undertook. This is something that was realized from the time he was a teenager. The influence, which the European composers had on Mozart cannot go without mention. He was a person who was engaged in quite a lot of travel. The one thing which can be established in this case is the way he was able to include all the cultural aspects that he picked up in the course of his travels into significant pieces of composition. He also travelled to Vienna hoping to work with some of the older composers but by this time these individuals held Mozart so highly. These clearly show that the society back then held the works of Mozart so highly. There was also great documentation of Mozart and his various works. Sturm und Drang was one of the major pieces of work which highlighted the inception of the Romantic era. Another one of these great compositions was the Symphony 25. There are some notable compositions, which have been documented as being some of his greatest compositions. An example in this case was The Marriage of Figaro of the year 1786. The other one which is rather notable even up to the present time is Don Giovanni. It is of the essence to note that the legacy which was left behind by Mozart was not only with regards to his musical compositions. This is also one artist who was hardworking and actually studied har d in the course of his life. Chromatic harmony was another area of music which was explored by Mozart in the course of his work. At times, the composer also wanted to examine the various areas that came about in the area of music. At times, he would switch his focus between instrumental music and the operas, which also happened to be his major focus. The opera especially was regarded as

Western architecture 1100-1650AD Essay Example | Topics and Well Written Essays - 1000 words

Western architecture 1100-1650AD - Essay Example The aim of building the tower of Pisa is to provide a self-supporting bell tower for the nearby cathedral, Piazza del Duomo, located in Pisa. The objective of the builders of the bell tower is to provide a media for informing worshipers in the Pisa on matters of church schedule. Skillful and renowned architects from the 12th century will design the building. They will use their unique skills to harmonize Romanesque and Gothic styles into the tower. A lot of experts are predicted to play a role in the construction of the building; the move has attracted Galileo a scientist who has stated that he will complete his experiment on gravity using the building2. The Pisa tower is among the four buildings that will compose the cathedral complex at Pisa in Italy known as Campo dei Mira coli which refers to a field of miracles. The first building that will be constructed at Piazza dei Mira coli will be the cathedral locally known as the Duomo di Pisa. The building will rest on a purely white limestone pavement and will be a remarkable display of Romanesque architecture. On the west side of the dome a baptistery will also be constructed. Officially the work campanile will begin in August 1173. There is however, a possibility that the campo Santo and the cemetery will be completed before the campanile is built. TheCampo dei Mira coli will be a splendiferous collection of Romanesque architecture in the whole of Italy. The cathedral with its white and gray lined marbles bristling with arches and columns and an Islamic dome similar to that of a domed baptistery will be surrounded by a pea green lawn. Neighboring one side of the cemetery, the camposanto or piazza will be a graciously elongated cloister. The cloister will enclose the burial ground that was used mostly in the Crusades of Golgotha3. The tower will have eight stories, the bells chamber included. The bottommost story will consist

Week 2 Coursework Example | Topics and Well Written Essays - 250 words

Week 2 - Coursework Example In this regard, comparative analysis of existing circumstance may influence the decision of an individual when it comes to ethics. In this respect, informed judgment must always be made by an individual to achieve the maximum results on the grounds of ethical expectations. When one is entangled in a situation where a difficult situation has to be made, exceptions on absolute ethical standards are always inevitable (Finser, 2003). There are various incidents that justifies disregard to absolute ethical standards. The motive may sometime justify an action and hence support deviation from absolute ethical standards. Take the instance where one plots to steal cakes to feed a starving family. Absolute ethical approach would consider this action as a wrong but the prevailing circumstance and motives turns out right. In this regard, the situation should be an exception of ethical absolutism. Another situation where the absolute ethical standard may disregarded is where one person is to be killed in an attempt to save several others. For instance, a driver who finds himself in a dilemma situation with a pedestrian to avoid hitting in an incident of brake failure while carrying several people may resort to running over the one pedestrian to save the mass. Although killing is wrong, acting in favor of the mass is ethically justified Finser, 2003). The examples and supportive facts discussed shows need to disobey absolute ethical standards in some

Birth Control In South Africa Essay Example | Topics and Well Written Essays - 500 words

Birth Control In South Africa - Essay Example No stepping-stones. Summer Winter" Located in the southern tip of African continent, South Africa, known as South African Republic till recently, has mixed racial background of whites, blacks and Indians. It was discovered by Europeans during the age of discovery competition among European powers. Both Archbishop Tutu and President Mandela called South Africa as The Rainbow Nation. Country has world renowned archaeological sites and fossil wealth at Sterkfontein, Makapansgat and Kromdraai which has given the world homos, homo habilis and homo erectus etc. It presents the most fascinating tapestry patterns of human struggles and endeavors, where almost all the stages and results are visible. The Portuguese, Dutch, and British competed for supremacy that slowly paved way to practice of severe apartheid that the world abhorred for decades. Workers came from countries like India, Madagascar and Indonesia, who are called Cape Malays now. Great Britain defeated the rest of European powers, especially Dutch, and after 1860, finding diamonds and gold became the main cause of greater potential and resulting immigration. "The South African whites must either be embarrassingly stupid of Machiavellian;there are nine million Africans against their three million; how do they propose - in a democratic arrangement - to balance this numerical superiority" asks Modisane (1963, p.239).

Research design paper Proposal Example | Topics and Well Written Essays - 1500 words

Design paper - Research Proposal Example United States ranks near the bottom in terms of low voter turnout2. This research seeks to institute whether campaigns, voter mobilization, voter education and voting practices and barriers affect voter turnout in presidential elections in the United States of America. The research also seeks to explain how the aforementioned variables affect voter turnout levels. Previous studies have provided some information as to why some registered citizens resolve to vote while others do not. However, such research has not explained sufficiently whether voter mobilization, voter education and voting practices and barriers affect voter turnout in presidential elections in the United States of America, and how these variables determine voter turnout levels in presidential elections. This study adopts the use of secondary sources to test hypotheses. Voter turnout in every subsequent US presidential election has been higher than the previous turnout. Finding reliable inferences pertaining to the re search question will be crucial in predicting how various factors may affect future elections. Voter outcome speculators will also be able to make their predictions with greater degrees of precision. Future researchers may use the information acquired by this study in their surveys. The findings of this study are vital because electoral bodies may also use the inferences to implement changes that will ensure high voter turnout levels in future. The key terms in this study include voter turn out and voter mobilization. Voter turnout is the absolute of people who vote in the election, mostly measured in percentage3. Voter mobilization is influencing voters to pay attention to campaigns and vote in favour of a certain party. Literature Review Voter turn out in presidential elections is determined by several factors. Eligibility formalities and campaign stimuli are some of the determinants of voter turn out. Also, stiff competition increases the chances of most of the eligible and regis tered voters to vote. The United States of America prevents many or most of the convicted offenders from voting4. Such suppressed votes may have made a substantial difference in U.S national and local electoral outcomes. There are also pitfalls over the rights of immigrants to the ballot. Most studies have taken eligibility rules as a given4. Voting participation can be determined by socioeconomic factors such as income and education. Voting registration and turnout can also be affected by the amount of campaign stimuli in the context of political mobilization5. According to Dycke-Norris, the two most important factors that affect voting are the presidential candidate and the nature of the times6. Other factors that affect voter turnout include formalities for the inclusion in the electoral registers6. However, it is important to note that the more the people are registered to vote, the larger the number of those who are likely not to vote. Consequently, this may reduce the voter tu rnout levels in an election. Competitiveness between races may lead to a high vote turnout, especially when candidates come from either of these races. Voter education also affects the level of voter turnout. For instance, it was noted that education levels of voters determined whether they turned to vote in a presidential elec

Sensory Perception Essay Example | Topics and Well Written Essays - 750 words

Sensory Perception - Essay Example With regards to my grandfather’s farm, I had only recently traveled back to this place within the past few months. As a child I had spent many a happy summer as well as interspersed individual weekends playing around the familiar sights that the farm had to offer. As such, the setting itself was one which provided me with a great many happy memories that were, and continue to be, seared on my memory. When I recently viewed the farm again, a virtual flood of memories came back to me. Many of these memories seemed as if they were happening at the exact moment or merely a few minutes prior to me seeing the old sights again. It was as if I was transported, via the sense of sight, to a different dimension in which time and the long absence from the farm that had intervened, meant little if anything as it all seemed so close and personal rather than removed and distant. The familiarity and the positive connotations of the sights doubtless had a lot to do with such an interpretation. Similarly, my old neighborhood has had a similar visual perceptional effect on me. Due to the different perspective that I had when I was younger, the sights themselves seemed as something a bit foreign. Everything was much smaller than it had been; some things seemed unnaturally out of place or entirely different. In this way, the sense of sight and my perception thereof were seemingly arguing with the memories that I had etched into my mind. This disjuncture between memory and reality was a unique aspect of my visual memory that I had never before experienced and was a unique and different feeling. Finally, with respect to my primary school and the effects that visual perception have had on me once I have been back to visit such a place, the perception of sight was one in this case that sought to bring forward a host of other emotional feelings and worries that were unique to that particular time of my life. For instance, as I walked the halls, I no longer felt the sense of insec urity or judgment that I had so strongly felt before. While my eyes acquainted themselves with the classrooms with the loved and hated teachers I had had, the level to which sight was providing an entirely alternate reality to me was something unique that I cannot quite describe yet I know precisely how it felt to experience. Each of these experiences has helped to inform the author with regards to the various memories, feelings, and emotions that exist within the context of the sights that have herein been represented. Due to the fact that each of the five senses is directly linked to strong memories within the brain, the exemplification of but a simple sight, sound, smell, or touch is enough to bring back a flood of memories to the individual within the given experience. As has been detailed, the thought process that takes place a a result of this perception is not one that is always voluntary; rather, something as simple as seeing an object or a group of objects that have long si nce been absent from the life of the viewer can begin something akin to a mental chain reaction that culminates in distinctive memory patterns and understandings of what things may have changed in life since the last time that such an object or group of objects was objectively

Suicidal messages Essay Example for Free

Suicidal messages Essay However, the early 2000s werent as kind to Carey. After signing an 80-million-dollar deal in 2001 with Virgin the biggest record contract ever she experienced a very public personal and professional meltdown that included rambling; suicidal messages on her website; an appearance on TRL where, clad only in a T-shirt, she handed out Popsicles to the audience; and last but not least, the poorly received movie Glitter and its attendant soundtrack (which was also her Virgin Records debut). Both the film and the album did poorly critically as well as commercially, with Glitter making just under four million dollars in its total U. S. gross and the soundtrack struggling to make gold sales (Johnson, 2001). Following these setbacks, Virgin and Carey parted ways early in 2002, with the label paying her 28 million dollars. That spring, she found a new home with Island/Def Jam, where she set up her own label, MonarC Music. In December, she released her ninth album, Charmbracelet, which failed to become a success. The Emancipation of Mimi After more than a decade of hits that include the staggering success of 15 #1 singles, Carey released her most revealing album to date, The Emancipation of Mimi, in April of 2005. Entirely written and co-produced by the gifted Carey, her tenth studio album is an intimate portrayal of both the challenges and successes that she experienced during her rise to unparalleled fame. Carey explains the inspiration behind her new album, With this album, I am embracing my independence and celebrating the person that I have become. Over the years, I have evolved into a better person and an even better artist. For the first time in my life, I am proud and unafraid to be who I really am, and thats what the music of this album and its title reflect. By naming my album The Emancipation of Mimi andreferencing ‘Mimi a nickname only used by those closest to me, I am inviting my fans into my life. A brilliant artist who has co-written every song on each of her albums since 1990, Mariah Carey has consistently shown her willingness to express herself both as a remarkable vocalist and an acclaimed songwriter. The Emancipation of Mimi offers more than a glimpse into Mariahs world featuring tunes like the heartfelt Circles and Fly Like a Bird, with their positive messages of affirmation and hope. While being honest and vulnerable in expressing her emotions through songs like I Wish You Knew and Joyride, Mariah leaves no doubt that she is a woman who speaks her mind. The infectious, edgy Its Like That, co-produced by Jermaine Dupri is the albums first hit single and a definitive statement of where Mariah stands at this point in her life, and is her fastest climbing single in five years. At Present On April 15, 2008, Mariah released her latest album, entitled â€Å"Touch My Body†. Already well acclaimed by the critics, the album serves as a culmination of the fact that Mariah Carey is indeed back and better than ever. She has put all of her past ordeals behind, as is now just looking to push through with her ever increasing success. With â€Å"Touch My Body† as a number one hit, she overtook Elvis Pressly as having the most number one hit singles of all time. Truly, this was a sign of good things to come for the very talented singer and song writer. During the month of May, Mariah Carey married actor Nick Cannon in what was considered as one of the biggest shockers of the year. Cannon, who was more than a decade younger than Carey, is considered by many to be perhaps â€Å"the luckiest man†, with Mariah Carey estimated to worth tens of millions of dollars. Many doubt their marriage as a publicity stunt, but the couple has presented themselves to be well into their marriage. But only time will tell whether this marriage is built to last, or Cannon will be just another chapter in Mariah Careys roller coaster life. Charitable Works Apart from her musical achievements, Mariah Careys depth of person stems from her love and support of children in need; evident through her continuous involvement in a host of charities dedicated to ensuring their happiness and well being. Mariah is devoted to such charities as The Make-A-Wish Foundation, The Fresh Air Fund, Save the Music, and The National Adoption Center to name a few. With an unwavering effort through appearances, concerts, and donations to these organizations, Mariah has raised millions of dollars. Her generous involvement and on-going support of the Fresh Air Fund resulted in Camp Mariah, the funds first camp named in honor of an individual. Conclusion To conclude, Mariah Carey has indeed had a very colorful career since she broke into the music scene almost twenty years ago. She has proven time and time again that she is here to stay, and have weathered all the trials that have been thrown at her. With a voice that is unmatched and a song writing skill that is rare these days, Mariah has been able to reinvent herself in each single and keep her sound fresh for her fans. Of all the successes and failures that she has experienced, one thing is for certain: Mariah is not going to go down easily, and she will remain atop the charts until someone takes the throne away from her. References Mariah Carey – Awards (2008). IMDb. com. Retrieved 30 May 2008 from http://www. imdb. com/name/nm0001014/awards Mariah Carey – Biography (2008). IMDb. com. Retrieved 30 May 2008 from http://www. imdb. com/name/nm0001014/bio Johnson, Kevin C (2001). Mariah Careys New Glitter Is a Far Cry from Golden. † St. Louis Post-Dispatch. p. F. 5.

How to Become an Effective Manger and a Good Communicator Essay Example for Free

How to Become an Effective Manger and a Good Communicator Essay In order to stay on top, companies need to do more than just stay the same and keep them alive, they need to grow. And that means that their employees need to develop and improve their skills at the same pace. More than ever, managers are being encouraged to improve employee performance through effective coaching, but so few of them have the time or the knowledge. It takes to do it successfully. Based on my case study, and presentation from the other classmate, I am getting to know how they develop their most promising employees. Now in this article, I will talk about how to be an effective manager based on the staff that I have learned from BUAD 309 class. I will also talk about from problem solving to developing accountability as an effective manager. I am a table tennis coach myself, I needs to coach other players has total different back ground and age. When I am coaching people, my students are either improving fast or still remain the same, these are all good to me, because in my perspective, when people are not improving fast, means that they are absorb the knowledge I thought them. But In the business world, if you’re not growing, you’re dying. It’s a basic rule of life here on earth and in the business world today. It’s what drives most of us to be better at what we do and who we are. It’s the desire to â€Å"be more. † Because of this desire, the term â€Å"coaching† has caught the attention of both the personal growth and business worlds, creating a multibillion dollar business and a situation in which everyone wants a coach. More than ever before, employees are asking for developmental opportunities and managers are being told they need to â€Å"coach† their employees on a regular basis. We’ve even worked with managers who say they’ve been told to â€Å"stop managing and start coaching. This all sounds great in theory: managers coaching employees to grow and be more effective, but there’s one problem. Although many people agree that having a coach is a great way to move toward success, very few people know what a coach actually is or what a coach actually does. This leaves many managers scratching their heads as they try to fit one more ambiguous task into their already over-busy schedules. So what is a coach, and what is coaching? This is our definition: A coach is someone who helps another person reaches higher effectiveness by creating a dialogue that leads to awareness and action. Lorber, L 2008)By creating the space to step back, look in the mirror, and grapple with the tough questions, a coach helps a person examine and deal with their reactions to obstacles and, in a sense, â€Å"get out of their own way† as they achieve better results, in a more efficient manner. When we are faced with a task, there are three things that managers should help employees to get better and be as successful as possible: First, make sure you find and dig out the aptitude of your employees: make them understand their potential and capacity to complete the task at hand. Second, make sure your employee’s attitude right toward their jobs: make sure your employees are confidence, focus, and determination to complete the task at hand. Third, make sure you make your employees use all the available resources: make them use all the tools, equipment, and time that available that needed to complete the task at hand. Without these three components, we cannot be at the top of our game. The degrees to which each of them does or does not exist directly contribute or detract from our ultimate level of success. It can be thought of as an equation with variable components. Start with Aptitude, the most obvious component of the equation. Without the proper skills and know how to complete a task, we are left scratching our head and frustrated. Think of a kid on her birthday receiving her first shiny, new bike. She has the determination and excitement to ride her new wheels, but she lacks the skill and ability to go whizzing down the street as she envisions. (Greg P, 1993) After two or three wipeouts, you end up with a frustrated little birthday girl. Just as crucial to the equation is having the Available Resources to complete the task. Think of the last time your team at work had a great idea or new approaches to accomplishing success, but you lacked the budget, time, or people power to deal with it. You had the capacity to figure out a new solution, the drive and confidence to make it a reality, but lacked the money or people to pull it off. Not a fun place to be in, by any stretch of the imagination. As managers, and people, we are comfortable and see the need to focus on Aptitude and Available Resources. When things aren’t working in the office, managers are often very willing to train people in new skills or throw more money at the problem. However, it’s the middle part of the Success Equation. The keystone if you will that most people tend to overlook, forget about, or outright ignore. Attitude refers to things like the drive, confidence, focus, enthusiasm, determination, need, desire, fortitude, and inspiration to accomplish the task at hand. Although difficult to measure and manage, without the right Attitude, having only the Aptitude and Available Resources will get you nowhere. Unfortunately, managers often say things like, â€Å"why can’t people just do their jobs and leave all that other stuff at home. † Well, people don’t â€Å"leave all that other stuff at home† because as humans, we can’t. (Greg P, 1993) Understandably, many managers wish that this was not the case, because managing would be immensely easier if people could really â€Å"check their emotions at the door. † We got it, and, unfortunately, it’s not possible. Think of the time your work day has been affected because you were ill, or you had a fight with a family member. This doesn’t even include the events that happen at work. When rumors of a downsizing start in an organization, how many people are able to completely check their emotional reaction to the news and focus a hundred percent on their work? Not many. So, for better or worse, managers have to accept that our Attitude affects our Level of Success, and focusing on it is more than â€Å"a nice thing to do. † Like it or not, Attitude is hardwired into the Success Equation of humans, and not just as a variable on the periphery. Attitude is perhaps the most vital component in the entire equation, and focusing on it is a manager’s business imperative. Hardline business people are often most comfortable thinking of this in terms of sports. Anyone who has played sports has probably been told at one time or another to â€Å"get your head in the game,† â€Å"focus,† â€Å"get psyched up,† or â€Å"don’t think that you can’t beat these guys! † (Greg P, 1993) Sports coaches know that the confidence, drive, and determination of their athletes can make all the difference between playing and winning. I think this is the biggest connection between my sport and management. Other than the three things, I would like to talk about good communication skills as a good manager. Good communication skill means the ability to be understood, but it also means more than that. Have you ever noticed how good conversationalists have the ability to light up a conversation and inspire others to join in? You can learn to be like that too. Remember any good conversation is a two-way process. Its only as good as the responses you get but you can really improve the number and types of responses you get by honing your communication skill. Here are a few aspects of what it means to have this skill to initiate and sustain an interesting, enjoyable conversation that everyone feels better for having participated in.

RISK FACTORS: ANAEMIA AMONG ANTENATAL MOTHERS

RISK FACTORS: ANAEMIA AMONG ANTENATAL MOTHERS Anemia in pregnancy constitutes a major public health problem in developing countries. It is defined as reduction in the oxygen carrying capacity of the blood as a result of fewer circulating erythrocytes than normal or a decrease in the concentration of Haemoglobin (Hb) (Hoque et al., 2009). During pregnancy, there is an increase in amount of iron required to increase red cell mass, expand plasma volume and to allow growth of fetal-placental unit (Scholl, 2005). The deficiency occurs through reduced production or an increased loss of red blood cells. Anaemia in pregnant women in developing countries is generally presumed to be the result of nutritional deficiency. In Malaysia, the incidence of anaemia among pregnant mothers attending public antenatal clinics was reported to be 35% (Jamaiyah et al., 2007). Hadipour et al. (2010) reported a higher incidence of anaemia among Iranian pregnant women i.e. 51.4%. Iron deficiency anaemia is the most prevalent nutritional deficiency problem affecting pregnant women. Pregnant women are considered to be the most vulnerable group, since the additional demands that are made on maternal stores during this period exposes them to various latent deficiencies that manifest themselves as anaemia (Hoque et al., 2009). Increased iron requirements, low pre-pregnancy iron stores and continued inadequate dietary intakes of iron exacerbate this physiologic anaemia during pregnancy in many regions of this world (Christian et al., 2003). Brabin et al. (2001) reported a strong association between severe anaemia (OR 3.51, 95% CI: 2.05-6.00) and maternal mortality. Anaemia may result from both nutritional and nonnutritional factors, specifically besides iron, deficiency of micronutrients such as vitamins A, C and B-12 and folic acid may contribute to the development of anaemia. These nutrients may affect haemoglobin synthesis either directly or indirectly by affecting absorption and/or mobilization (Ramakrishnan et al., 2004). Systemic evaluation of the efficacy of antenatal iron supplementation is known to raise haemoglobin concentration, although it effects are influenced by dose and compliance level (Christian et al., 2003). Inability to meet the required level for iron and other vitamins either as a result of dietary or supplementary gives rise to anaemia (Idowu et al., 2007). According to the World Health Organization (WHO, 1998), anaemia should be considered when the hemoglobin level is below 11 g/dL. Anaemia ranges from mild, moderate to severe and WHO classifies the hemoglobin level for each of these types of anemia in pregnancy at 10.0 -10.9 g/dL (mild anemia), 7-9 g/dL (moderate anemia) and The effects of maternal anemia on the fetus were considerable and include the following: the prematurity rate among infants of anemic mothers was 18.1%, 3 times that of infants born to nonanemic mothers; the perinatal loss in the anemic mother was 13.1%, twice that of the nonanemic mother (6.8%); and the stillbirth rate among infants born to anemic mothers was 91.0/1000 compared with a rate of 15.7/1000 among infants born to nonanemic mothers. The findings indicate the seriousness of severe anemia in pregnancy. Etiological factors are considered since this will be the basis of rational therapy. Iron deficiency anemia may develop for several reasons. There is usually a dietary deficiency of iron, and there may also be a lowered absorption from the gut. Also, there may be excessive blood loss due to hookworm and menorrhagia, and there are the demands of repeated childbearing. Apart from hookworm infestation, insufficient dietary intake of iron was the principal cause of anemia among the women in the study with iron deficiency anemia. Among the women with megatoblastic anemia folic acid was the prime deficiency leading to this type of anemia. The anemia was aggravated by increasing malnutrition as demonstrated by diminished serum albumin and globulin concentration. The diagnosis of severe iron deficiency anemia was made by estimation of the hemoglobin concentration, supplemented in some cases by serum iron studies. Megaloblastic anemia in pregnancy can only be diagnosed with accuracy by a bone marrow smear. Consideration of the etiology of anemia in Malaysia led to a standard treatment among the pregnant women studies. The treatment approach is reviewed in detail. In Malaysia, pregnant women from a lower social-economic group indicated the prevalence of anaemia was 30-40%. Since then, Malaysia has had tremendous economic changes and is expected to have changes in the prevalence of anaemia as well. This study was conducted with the aim of identifying of risk factors that contributing anaemia among antenatal mothers such as sociodemografic data, prenatal care and maternal health status. 1.1 PROBLEM STATEMENT Anaemia still constitutes a public health problem in the world, especially in the developing countries (Royston Armstrong),1989,Abou Zahr Royston,1992).Nutritional anaemia is found more among rural mothers, where poor dietary intake and parasitic infections are more common. Many women start their lives with insufficient iron stores, but also, because of inadequate child spacing, they have little time to build up their iron levels between pregnancies (WHO,1975). The effect of anaemia in pregnancy has been shown to be associated with an increase risk of maternal and fetal morbility (Tasker,1958;Llewellen-,1965;Lourdeadin,1969;Baker,1978). However, risk factors such as anaemia in pregnancy can be controlled and monitored by good antenatal care and appropriate action, including referral, in accordance to the level of severity of the anaemia. In Malaysia, 30 to 40% of pregnant women and 25% of women from rural communities suffer from iron deficiency anaemia. The most common haematologic complication of pregnancy and is associated with increased rates of premature birth, low birth weight and perinatal mortality. According to Jamaiyah et al.(2007), found that the prevalence of anaemia during pregnancy is 35% and mostly of the mild type and more prevalent in the Indian and Malays. WHO estimates that more than half of pregnant women in the world have a haemoglobin level indicative of anaemia. ( Base on the many contradicting finding of this similar study, therefore the aim of this study is to determine the factors that contributing anaemia during pregnancy among mothers admitted at antenatal ward, Hospital Jeli, Kelantan. 1.2 Objectives 1.2.1 General objectives To determine factors associated with anaemia during pregnancy among mothers admitted at Antenatal Ward, Hospital Jeli, Kelantan. 1.2.2 Specific objectives 1. To determine the haemoglobin level for mothers who admitted at antenatal ward ,Hospital Jeli, Kelantan 2. To determine factors associated with anaemia mothers. 1.3 Benefit of study Knowledge on factors associated anaemia during pregnancy among mothers such as factors social demographic, prenatal care of maternal status and maternal nutrition of the mothers. To prevent and reduce the prevalence of low birth weight among infants and to prevent maternal and prenatal mortality. 1.4 Conception frame work Figure 1: factors that contributing with anaemia Anemia in pregnancy constitutes a major public health problem in developing countries. (Brabin et al.2001). This conceptual framework describe those maternal factors that may influence anaemia among antenatal mothers. The important factors are the socio demographic data such as the age of mother, race, parity, education level of mothers, Occupation of mothers, Occupation of father and number of dependent. Perinatal care variables that were studied were access to antenatal booking, number of visit to antenatal clinic ,parity,Period of Gestation (POG) ,vitamin and iron supplements, family planning and eating taboos. Maternal health factors such as past medical history, Big baby, APH, placenta praevia, hyperemesis , Hb level ,Multiple pregnancy and others were included in this study to determine the factors that contributing anaemia mothers. CHAPTER 2 LITERATURE REVIEW 2.1 Definition of anaemia in pregnancy In pregnancy , anemia has a significant impact on the health of the fetus as well as that of the mother. The physiologic expansion of the plasma volume is detactable as early as 6 to 8 weeks gestationan (Wood Ronneberg, 2006). The world health organization (WHO) defines anemia in pregnancy as haemoglobin concentration of less than 11.0g/dl. WHO estimates that more than half of pregnant women in the world have a haemoglobin level indicative of anemia ( Iron is essential for multiple metabolic processes, including oxygen transport, DNA synthesis, and electron transport. Iron equilibrium in the body is regulated carefully to ensure that sufficient iron is absorbed in order to compensate for body losses of iron. While body loss iron quantitavely is as important as absorption in terms of maintaining iron equilibrium, it is a more passive process than absorption. Consistent errors in maintaining this equilibrium lead to either iron deficiency or iron overload. Iron balance is achieved largely by regulation of iron absorption in the proximal small interstine. Either diminished absorbable dietary iron or excessive loss of body iron can cause iron deficiency. Decrease absorption usually is due to an insufficient intake of dietary iron is an absorbable form. It si support by Ladewig et al.(2006), found that the common anemia of pregnancy are due to either to insufficient haemoglobin production related to nutritional deficiency in iron or folic acid during pregnancy. Anemia is the most common haematologic complication of pregnancy and is associated with increased rates of premature birth, loe birth weight and perinatal mortality. According to Allen (2000), iron deficiency anemia is a factor that can cause preterm birth and low birth weight and can effect the neonatal health status. Haemoglobin values drop during the second trimester of pregnancy because of the dilution of the blood caused by plasma increases and this physiologic anemia is normal. During the third trimester, haemoglobin levels generally return to pre pregnancy levels because of increased absorption of iron from the gastrointestinal tract. Generally, a women is considered anemia if her haemoglobin is less than 11 g/dl during the first and third trimester or less than 10.5 g/dl during the second trimester (Cunningham et al., 2001). In malaysia, ion deficiencies always happen in malay and Indians pregnant women because their particular eating habits of different races. It support study done by mohanambal et al.(2002), found that iron deficiency was sees in Malays and Indians, no iron deficienciency was seen among the Chinese. 2.2 Factors associated with anemia 2.2.1 socio- demographic factors Malaysian infant mortality diffentials, because socioeconomic development has very clearly had a diffential impact by ethnic group. The Chinese rates of infant mortality are significantly lower than the Malay or Intdian rates. Low socioeconomic level was the most important risk factor for anaemia among antenatal mothers. And was independent of other factors, including those related to production and nutrition, health service and prinatal care. It is support by Sohl Moore (2000), reported that there are clear genetic and constituonal influences that act on foetal growth, it is estimated that 40% of birth weight is due to heredity and the remaining 60% to environmental factors. According to kennedy et al.(1998) and Ecob and Smith (1999), among the socio-economic factors are income, education, occupation, household leadership and gender differences related to roles within the family. It support the findings studies by Tuntiserance et al. (1999), studied a cohort of 1797 pregnant women visiting antenatal clinics, they found that significantly factors between socio-economic indicators and pregnancy outcomes. The indicators were family socio-economic status, maternal education, maternal occupation, family income and work exposures, while the pregnancy outcomes were base on anaemia mothers. Age of mother Maternal age is an important and dependent risk factor for adverse pregnancy outcome(Delbaere et al.,2007). Epidemiological studies suggest that there is a trend in developing nations to delay the age of the first pregnancy. Maternal age > 35 years for first pregnancy is associated with low birth weight, intra uterine growth retardation and prematurity. It is supports the finding study by Ann et al. (2007) that have same conclusion that increasing maternal age to be associated with low birth weight and anaemia during delivery. Educational level of mother Educational level of mother are linked to certain prenatal risk factors such as anaemia and to proven detrimental to birth outcomes . this can help intervention workers to identify the at risk mother. Early identification can result in focused programs administered directly to the individuals most likely to benefit (Wasser, 1995). According to Currie and moretti (2003) started that the effect of maternal education on birth weight I the US with a policy increasing the supply of colleges when the mother was teenager. The rationale is that the opening of a college reduces the cost of higher education in a way that is uncorrelated with the unobservable term correlating both education and health. Family income Family income is generally considered a primary measure of a nations financial prosperity. Income or poverty status had a statistically significant effect on anaemia mothers and both low birth weight and the mortality rate. According to Duncan and Brooks-Gunn (1997), found the effects of income or poverty status and a number of pregnancy-related health services on birth outcomes for white and black women also found that for whites but not for blaks. Prenatal care of mothers Antenatal care is the clinical assessment of mother and fetus during pregnancy, for the purpose of obtaining the best possible outcome for the mother and child. Antenatal care traditionally involves a number of routine visits for assessment, to a variety of healthcare professionals, on a regular basis throughout the pregnancy. Number of children (parity) Parity was determined to all the number of previous pregnancies resulting in either live birth or still births after 22 weeks of gestational age. Maternal parity and age were significantly positively associated with anaemia mothers. Women often become anaemic during pregnancy because the demand for iron and other vitamins is increased. The mother must increase her production of red blood cells and, in addition, the fetus and placenta need their own supply of iron, which can only be obtained from the mother. In order to have enough red blood cells for the fetus, the body starts to produce more red blood cells and plasma. It has been calculated that the blood volume increases approximately 50 per cent during the pregnancy, although the plasma amount is disproportionately greater. This causes a dilution of the blood, making the haemoglobin concentration fall. This is a normal process, with the haemoglobin concentration at its lowest between weeks 25 and 30. The pregnant woman may need additional iron supplementation, and a blood test called serum ferritin is the best way of monitoring this. Many women are anaemic during pregnancy. A recent study by the Anaemia Working Group found that about one-third of pregnant Malaysian women are anaemic. (Dr. Milton Lum , 2009).Anaemia occurs because there is increased demand for iron and vitamins in pregnancy. The mother has to produce more red blood cells for herself and the foetus. More plasma is also produced.The blood volume increases by about 50% during pregnancy with a disproportionate increase in plasma. This leads to a dilution of the blood with the haemoglobin falling. The haemoglobin is at its lowest level between 24 and 30 weeks of pregnancy. Poor diet: If the diet is low in iron and vitamins, especially folic acid, there is a risk of anaemia as these are the raw materials needed to produce sufficient numbers of red blood cells. Vegetarians who have a strict diet may not get enough iron or vitamin B12 in their food. Family history: Some women whose family members have anaemia because of inherited genes are at increased risk. Chronic conditions like kidney or liver failure, and cancer increases the risk. Chronic blood loss from some parts of the body due to ulcers, haemorrhoids, etc, may lead to iron deficiency anaemia. 2.3 Regulation of iron transfer to the fetus Transfer of iron from the mother to the fetus is supported by a substantial increase in maternal iron absorption during pregnancy and is regulated by the placenta .Serum ferritin usually falls markedly between 12 and 25 wk of gestation, probably as a result of iron utilization for expansion of the maternal red blood cell mass. Most iron transfer to the fetus occurs after week 30 of gestation, which corresponds to the time of peak efficiency of maternal iron absorption. Serum transferrin carries iron from the maternal circulation to transferrin receptors located on the apical surface of the placental syncytiotrophoblast, holotransferrin is endocytosed, iron is released, and apotransferrin is returned to the maternal circulation. The free iron then binds to ferritin in placental cells where it is transferred to apotransferrin, which enters from the fetal side of the placenta and exits as holotransferrin into the fetal circulation. This placental iron transfer system regulates iron tran sport to the fetus. When maternal iron status is poor, the number of placental transferrin receptors increases so that more iron is taken up by the placenta. Excessive iron transport to the fetus may be prevented by the placental synthesis of ferritin. 2.4 Effect of anemia on maternal mortality and morbidity The major concern about the adverse effects of anemia on pregnant women is the belief that this population is at greater risk of perinatal mortality and morbidity. Maternal mortality in selected developing countries ranges from 27 (India) to 194 (Pakistan) deaths per 100000 live births. Some data show an association between a higher risk of maternal mortality and severe anemia, although such data were predominantly retrospective observations of an association between maternal hemoglobin concentrations at, or close to, delivery and subsequent mortality. Such data do not prove that maternal anemia causes higher mortality because both the anemia and subsequent mortality could be caused by some other condition. For example, in a large Indonesian study, the maternal mortality rate for women with a hemoglobin concentration 2.5 Maternal anemia and birth weight The relation between maternal anemia and birth weight has been reviewed more extensively elsewhere in this issue. In several studies, a U-shaped association was observed between maternal hemoglobin concentrations and birth weight. Abnormally high hemoglobin concentrations usually indicate poor plasma volume expansion, which is also a risk for low birth weight. Lower birth weights in anemic women have been reported in several studies. In a multivariate regression analysis of data from 691 women in rural Nepal, adjusted decrements in neonatal weight of 38, 91, 187, and 153 g were associated with hemoglobin concentrations à ¢Ã¢â‚¬ °Ã‚ ¥20, 90-109, 70-89 and 2.6 Maternal iron deficiency anemia and duration of gestation There is a substantial amount of evidence showing that maternal iron deficiency anemia early in pregnancy can result in low birth weight subsequent to preterm delivery. For example, Welsh women who were first diagnosed with anemia (hemoglobin 2.7 Maternal anemia and infant health An association between maternal anemia and lower infant Apgar scores was reported in some studies. In 102 Indian women in the first stage of labor, higher maternal hemoglobin concentrations were correlated with better Apgar scores and with a lower risk of birth asphyxia. When pregnant women were treated with iron or a placebo in Niger, Apgar scores were significantly higher in those infants whose mothers received iron. A higher risk of premature birth is an additional concern related to the effect of maternal iron deficiency on infant health; preterm infants are likely to have more perinatal complications, to be growth-stunted, and to have low stores of iron and other nutrients. In the Jamaican Perinatal Mortality Survey of >10000 infants in 1986, there was an à ¢Ã¢â‚¬ °Ã‹â€ 50% greater chance of mortality in the first year of life for those infants whose mothers had not been given iron supplements during pregnancy, although the iron status of these infants and their mothers was not assessed. Apart from this survey, there is little known concerning the effects of maternal iron status during pregnancy on the subsequent health and development of the infant. 2.8 Benefits of iron supplementation on maternal iron status There is little doubt that iron supplementation improves maternal iron status. Even in industrialized countries, iron supplements have been reported to increase hemoglobin, serum ferritin, mean cell volume, serum iron, and transferrin saturation. These improvements are seen in late pregnancy, even in women who enter pregnancy with adequate iron status. When compared with unsupplemented pregnant women, differences in iron status due to supplementation usually occur within à ¢Ã¢â‚¬ °Ã‹â€ 3 mo of the time supplementation begins. Supplementation can reduce the extent of iron depletion in the third trimester. However, for women who enter pregnancy with low iron stores, iron supplements often fail to prevent iron deficiency. The benefits of iron supplementation on maternal iron status during pregnancy become even more apparent postpartum. This is illustrated by a Swedish study in which all pregnant women who did not take iron supplements had less than sufficient iron stores in late pregnancy compared with 43% of supplemented (200 mg Fe/d) women. Use of nutritional supplements Intake of iron supplements during pregnancy was also found to have a protective effect with anaemia in pregnancy. This is consistent with the findings of some other studies on iron supplementation and pregnancy outcome (Hesss et al.,2001). Iron supplementation during pregnancy protects a women from becoming anaemic because the required amounts may not be supplied from dietary intake during this period. Controlled trials of iron supplementation during pregnancy have consistently demonstrated positive effects on maternal iron status at delivery. The prevalence of low hemoglobin or hematocrict is reduced: serum ferritin, serum iron and almost every other measure of maternal iron status, including bone marrow iron, are increased in comparison with controls (Mohamed, 1998). Malaysia has gone a long way towards improving the nutritional status of the population. Malnutrition has been defined as a pathological state resulting from a relative or a absolute deficiency or excess of one or more essential nutrients, it can comprise four forms-under-nutrition, over-nutrition, imbalance and specific deficiency (Park, 20000. Antenatal booking Antenatal booking is a an assessment of the physical, social, psychological and emosional state of the pregnant women. The main purpose of the booking visit to obtain a comprehensive history, establish the gestational age and identify maternal and ftal risk factors. Baseline investigations are performed. According to Adesina et al. (2003), stated that early antenatal booking and good control in pregnancy are strongly advocated as means of achieving good pregnancy outcome. It support by Tayie and Lartey (2008), found that early antenatal care was associated with pregnancy outcomes. Number of visits to antenatal clinics Antenatal clinic (ANC), refer to pregnancy related services provided between conception and delivery consisting of monitoring health status mother and her pregnancy. ANC was expected to ontain of mother to get anaemia and preterm delivery rete, a higher average birth weight and decreased neonatal mortality. According to Kost et al.(1998), antenatal clinic (ANC) visits could possibly be seen as indicator of the mothers sense of responsibility to her unborn baby. Visit to ANC services could also have a positive influence on the attitude of the mother, will impact on birth-outcomes. Total numbers of ANC visits for the current pregnancy were categorized as >4 visit and 4 ANC visits with an appropriate health care provided (World health organization,2004) ANC visits as part of primary health care to early detection and treatment of probable problem areas, and contribute to the quality of the birth outcome. ANC has been associated with improved maternal and perinatal outcome, but there is no agreement on the most effecting timing of visit antenatal mother. In Malaysia, the frequency of ANC visit depends on the gestational such as 0-28 week every one mont, 28-36 week every 2 week and 36-4- week every 1 weeks. Antepartum haemorrhage (APH) vagina bleeding is an important factor predictor of adverse effects anemia mothers. About 50% of women who bleeding in last half of pregnancy have placenta praevia or abruptio placenta. When ever the bleeding occurs at the beginning of pregnancy, however the cause is often unknown ( Valero de Bernabe et al.,2004). CHAPTER 3 METHODOLOGY 3.1 Study Location This study were carried out at the antenatal ward, Hospital Jeli, Kelantan. 3.2 Study Design A cross-sectional study design were done in antenatal ward, Hospital Jeli, Kelantan from period of January until March 2011. 3.3 Sampling 3.3.1 Sampling population All mothers who admitted to antenatal ward, Hospital Jeli, Kelantan during the period of January until March 2011 were included in the study. 3.3.2 Sampling frame A list of all antenatal mothers who are admitted at antenatal ward Hospital Jeli, Kelantan during the period of January March 2011 were obtained. 3.3.3 Sampling Method Simple random Sampling, where all antenatal mothers who fulfil inclusion criteria were selected. 3.3.4 Sample Size The minimum sample size required in this study was 30. Data were collected by using close and open ended questionnaires and recode review of admission registered at antenatal ward, Hospital Jeli, Kelantan. In this study, all antenatal mothers who admitted were choosing by Universal sampling. 3.3.5 Inclusion Criteria Mothers who are willing to participate study All The citizen mothers 3.3.6 Exclusion criteria Mothers whos refuse to participate in this study Non citizen mothers Mothers who not understand Malay and English language. 3.4 Research Instrument An interviewer administered questionnaire was developed with two sections: Section A (demographic data) Factors socio demographic (Maternal age, races, education level, family income, employment status, employment status of husband , Hb level and number of dependents. Section B (prenatal care of mothers) Period of gesational , antenatal booking, antenatal clinics ,parity, nutritional supplements,. Section C ( Maternal Health Status) Factors of maternal health status (past medical history, big baby, infection during pregnancy, Ante partum hemorrhage and hyperemesis during pregnancy. 3.5 Definition of study variables The dependent variable: Antenatal mother The independent variables socio demographic factors Age Ethnicity Educational level Primary school Secondary school Tertiary level Occupational of mothers Housewive Professional Non professional Occupational of husband Professional Non professional Agriculture forestry Montly family income. It is divided to 3 categories; 1000-2500 >2500 Hb level of mother during admission Mild anemia ( 10.0 10.9 g/dL ) Moderate anemia (7.0 9 g/dL) Severe anemia ( Number of dependents ii. Prenatal care of mothers Number of children (parity) all the numbers of previous pregnancies resulting in either live births or still births after 22 weeks of gestational age. Number of visits to antenatal clinics that divided to 3 categories 0-4 visit 5-7 visit Above 8 visit Gestational age of mother Time measured from the first day of the womens last menstrual cycle to the current date. Use of nutritional supplements such as iron, folic acid, multivitamin and others iii. Maternal Health status Past medical history -Gestational Diabetic Mellitus (GDM) -Pregnancy Induced Hypertension (PIH) -Thalasaemia Infection Ante Partum Haemorrhage -Placenta praevia -Placenta abruptio Hyperemesis 3.6 Definition of terms 1. Anaemia: Anaemia is a lack of red blood cells, which can lead to a lack of oxygen carrying ability, causing unusual tiredness. Human resource management: Tesco Human resource management: Tesco The aim of the assignment is to evaluate strategic human resource management of Tesco Plc with reference to theory and practical approach, to study their Human Resource Management functions and evaluate the contribution of approaches and organisational structure. Human resource management is the process of acquiring, appraising, training, and compensating employees and of attending to their health and safety, and fairness concerns. HRM functions include a wide range of activities, and key among them is the responsibility of human resources. This includes deciding what staffing needs the company has and whether to hire employees or use independent contractors, recruiting and training of the employees, ensuring they always give high performance and ensuring personnel management practices to confirm laws and regulations. HRM activities also include managing employee benefits and compensation, personnel policies and employee records. TRADITIONAL DEFINITION Human resource management is the moulding of the human resources in such a fashion that the goals of the organisation are met and at the same time the need satisfaction of all the employees at all levels is attained to the highest possible degree. MODERN DEFINITION Human Resource (Personnel) Management is the planning, organizing, directing and controlling of the procurement, development, compensation, integration, maintenance, and separation of human resources to the end that individual, organizational and societal objectives are accomplished.- Edwin B. Flippo CONTEMPOPARY DEFINITION Human resource management (HRM) is the effective management of people at work. HRM examines what can or should be done to make working people more productive and satisfied.- John M. Ivancevic NATURE OF HRM Human resource management is a process of bringing organizations and people together in order to meet each others goals. Some of its features are as following: Pervasive force- Human resource management is pervasive in nature. Action oriented- Human resource management focuses on performance rather than written rules and procedures. Employees problems are solved through rational policies. Individual oriented- It helps employees in developing their potential full. It allows them to give their best efforts to the organization. It motivates them through systematic process of recruitment, selection, training and development with fair wage policies. People oriented- HRM is about people at work, as individuals as well as groups. It puts people on their assigned jobs to produce good results. Future oriented- HRM does help an organization to meet its goal in the future by preparing motivated and competent employees. Development oriented- HRM helps in developing full potential of the employees. Integrating mechanism- HRM helps in building and maintaining strong relations between people working at different levels in an organization. Comprehensive function- HRM is concerned a decision which can have an impact on the staff. Auxiliary- The purpose of the HR department is to advise and assist the operating managers to do work related to personnel more efficiently and effectively. NATURE OF HRM IMPORTANCE OF HRM People have always been the center of the organizations, and their importance is increasing in todays knowledge based industries. Success of an organization depends on knowledge, skills and abilities of the employees, especially as it helps to establish core competencies over its competitors. HRM helps an organization and its people to reach their goals at following level: Enterprise Level: Organizations can attract and retain best of the people in the organization if it has good human resource practices. Planning in advance helps the company to know what type of people it requires in short, medium and long term. It helps in training the employees for challenging roles, developing right attitude towards the company, promoting a spirit of team among employees and developing commitment and loyalty through reward schemes. Individual Level It helps in building teams and promotes team spirit among employees. It allows growth opportunities to people who have capabilities and potential to rise. It generates compassion and commitment in people towards their jobs. Society Level: Society as a whole is good beneficiary of human resource practices. It helps in generating employment opportunities. It puts talents to the best use. Companies that have good HRM policies stay ahead of their competitors and produce excellent results. National Level: Effective use of human resource results in better exploitation of physical, natural and financial resources. People with proper attitude and values and right skills help the nation to get ahead and compete with the best of countries. TESCO- COMPANY BACKGROUND Tesco was founded in 1919 by Jack Cohen. He started his new business venture by selling surplus groceries from a stall in the east end of London. On the first day, he made  £1 profit from  £4 of sales. Tesco has come a long way since then and is the fourth largest food retailers in the world after Wal-Mart of the USA, Carrefour of France and Home Depot of the USA. Tesco PLC is listed on the LSE, with the symbol TSCO. It is listed on NASDAQ and Irish Stock Exchange as well. Today it is operating 5,008 stores worldwide of which 2,545 stores are in the UK, and employing over 472,000 people worldwide of which 287,669 are in the UK. Not only Tesco has managed to monopolise the food sector, it has also diversified into a number of other sectors, some of which are insurance, mobile networks, clothing and electronics. However this assignment will focus on the retail sector in the United Kingdom. Albeit that Tesco has 2,545 stores locally, it is considered as operating in global environment. Apart from the United Kingdom, Tesco has stores in six other European countries; Poland, Hungary, Czech Republic, Slovakia, Republic of Ireland and Turkey. Furthermore, it also operates in Asia, and has stores in Malaysia, China, Korea, Thailand, Japan and Taiwan. Tesco requires people across a wide range of both store-based and non-store based jobs:- In store, checkout staffs, stock handlers, supervisors and many specialists such as bakers and pharmacists are needed. For distribution depots it requires people skilled in stock management and logistics. Head office provides the infrastructure that helps to run Tesco efficiently. In the head office, main roles include human resources, legal services, marketing, information technology, property management and accounting. FUNCTIONS OF HRM IN TESCO PLC RECRUITMENT AND SELECTION Recruitment involves attracting the suitable applicant to apply for the vacancies. Tesco advertises for the jobs in different ways. The process varies upon the type of job available. Tesco, first of all, looks at its internal Talent Plan to fill a vacancy. In this process, its current employees who are looking for a move, either at the same level or on promotion, are listed. If it can not find suitable people in this Talent Plan, Tesco advertises the post internally over its intranet for two weeks. For recruitments from outside the organisation, Tesco advertises vacancies through its website www.tesco-careers.com or through display boards in stores. Applications for the managerial positions are made online. Applicants who are chosen, have an interview followed by attendance at an assessment centre for the final stages of the selection process. People who are looking for store based jobs with Tesco can submit their CV at the store or can register through Jobcentre Plus. The store prepares a waiting list of people applying and calls them as jobs become available. For jobs that are hard to fill or are specialised in nature, such as pharmacists and bakers, Tesco goes for external advertising through following mediums: Through radio and television Through website and offline media By placing advertisements on Google or in magazines. Tesco seeks the most cost effective way of attracting right applicants. Tough it is expensive to advertise on radio and television, it is necessary to ensure that right people get to know about the vacancies. Tesco makes it easy for the applicants to find out about the available jobs and has a simple application process. An applicant can find about management jobs, head office jobs and local jobs, through Tescos website. There is an online application form for applicants to submit directly. Skills required There are six work levels within the organisation and each level requires particular skills and behaviours. Level 1 These are frontline jobs and include working directly with customers, various in-store tasks such as filling the shelves with stock. Candidate should have the ability to work accurately with enthusiasm and should be able to work in a team. Level 2 This includes leading a team of employees who are involved in dealing directly with the customers. Candidate should have the ability to manage resources, set targets and constantly work manages and motivates others. Level 3 This includes running an operating unit. It requires management skills that include planning, setting targets and reporting. Level 4 These are supporting operating units and requires good knowledge of the business, ability to lead others and skills to analyse and make decisions. Level 5 People working at this level are responsible for working of Tesco as a whole and should have ability to take major decisions and to lead others. Level 6 This includes the top level management of Tesco PLC which is responsible for Tescos performance. This level requires from candidates an excellent overview of retailing and ability to lead the whole organisation. This framework of Tesco describes the skills and behaviours required at each job and every level of in the company. This helps the candidates to understand whether they possess the right skills and knowledge to carry out their roles. SELECTION Selection involves choosing the most suitable people from those who have applied for a particular job. Screening candidates is an important part of the selection process. This process makes sure that people selected for the interview are best fit with the job requirements. In the first stage of screening, selectors will carefully look at each applicants CV. A well written and positive CV helps Tesco assess whether an applicant matches the specifications required for a particular job. The company also provides a tool called job type match on its webpage. It helps people to let them know where they might fit within the organisation. Candidates who pass screening have to attend an assessment centre. The assessment centres are held in stores and are run by managers. They help to provide consistency in the process of selection. Applicants are given various tasks, this includes working in teams or problem solving exercises. These involve examples of the problems they might have to face at work. Candidates who get approved by the internal assessment centres then have an interview. Line managers take part in the interview to make sure that the candidate fits job requirements. TRAINING Training means acquisition of skills and knowledge by a person for carrying out particular jobs and tasks. The benefits of training employees in an organisation are as follows: It motivates them by increasing their sense of ownership in the organisation. Training makes the employees more productive, organised and flexible. They are able to meet the needs of external and internal customers. Training makes them more effective by imparting new skills and abilities in areas such as decision making. Tescos business image helps Tesco grow. This is because customers are more confident in the competence and knowledge of staff. Tescos training and development module is flexible and structured, which caters to each individual employee needs. This allows the company to identify the potential customers and who have desire to do a bigger and different role to take part in training and develop their skills and leadership capabilities. Tesco follows two types of training methods for the training purpose of its employees. These methods are on the job training and off the job training. On the job training methods include: Shadowing: In this method, a new employee is shown how to do a particular work by an employee who is already working there for a long time and has got good knowledge and skills for that work. Coaching: In this method a designated colleague helps trainees and inspires them to find solutions for the problems they face. Mentoring: In this method, an experienced member of staff acts as an advisor for the new entrants. Job rotation: In this method the trainee is given full responsibilities on a temporary basis. On the job training is directly relevant to the work of the employees and they get to know the people in their area and feel part of a team. The advantages of on the job training methods are as follows- It is costs much less than the off the job training methods. Managers can keep a check on the progress of employees and can help if a problem arises. The employee works during training. Hence, this method of training is more productive. The employee can apply what he/she has learned while working. This results in a better learning. In areas such as team building, organisation and planning or communications, off the job training methods are more appropriate. It involves attending qualified Tesco training staff or external courses run by professional training organisations. At the A Level Options programme detailed induction training is provided from day one. It helps in developing new recruits into managers. This makes new employees meet other trainees and learn about the company and the business objectives extensively. With this kind of elaborate training schedule, they are able to develop the first level management position while working as a Team Leader DEVELOPMENT Development focuses on the growth of the person and extending his/her abilities. Tesco takes the responsibility for training and development of its staff. Primarily, the trainee is responsible for his/her development. The trainee and the manager, both contribute to the programme. The contribution is shown in the following table: TRAINEE LINE MANAGER Identifies and agrees development needs Helps to put together the personal developmental plan Attends workshop and development days Coaching and guiding the trainee as per the developmental plan. Collects evidence of achievements Reviews performance regularly. This he does to ensure that the trainee gets the best from the training Uses the feedback he receives to improve performance and review his development plans Provides feedback Employees of Tesco are encouraged to ask certain strategic questions about themselves in order to assess their ability and skills regarding progress. These questions are:- Do I know how? Can I do it now? What are my current skills? What do I need to achieve a higher position? Options programme Options programme of Tesco provides a long term strategy for development. The employees PERSONAL DEVLOPMENT PLAN includes: Activity plans A learning log A plan, do, review checklist. This is done to monitor when plans are completed. This enables trainees analyse their own progress. Long lasting competencies are produced with the help of personal development. Employees become more productive, positive and valuable to the organisation in the long term. It is a known fact that recruiting new staff costs more than retaining existing staff, therefore for an organisation like Tesco, retaining staff is of prime importance. Development also helps to increase the level of motivation amongst the employees. According to motivation theorists, if employees are given the support to grow their abilities, skills to perform their jobs well and greater responsibility, they become more effective. Tesco needs to ensure that it has the right calibre of staff to build its management team of the future. It requires a staff who can be flexible and who can adapt to change. THE BENEFITS OF TRAINING AND DEVELOPMENT All businesses, for financial and non-financial reasons, have to monitor and evaluate the costs and benefits of their training and development activities. The business needs to be aware if the investment of its time and money in selection and training of the employees producing any improvements. An employee needs to be given positive and structured feedback on their progress. This gives them a direction and much of confidence. This is reflected in their behaviour while dealing with customers and inspires higher customer confidence in Tesco. The tools of Tesco for monitoring and evaluation of training and development includes: Scheduled tasks Timetables Measures Checklists Employees are able to assess themselves by setting aims in Activity Plans, Recording Outcomes, Personal Development Plans and in Learning Logs. Activity plans need to have SMART objectives: Specific- This describes exactly what needs to be done Measurable- It has a target that can be measured against. Achievable- This is possible within the trainees current skills, role and experience. Realistic- It is achievable within the time and resources available. Time framed- it has a clear deadline. 360 DEGREE APPRAISALS Tesco also uses 360 degree method of performance appraisal. It involves taking feedback from all the people concerned with the employee in the organisation. In other words, all the stakeholders of the organisation who are in contact with the employee assess the persons performance and give feedback for the same. Apart from 360 degree appraisal, Tesco uses a more informal approach to development. In this approach, employees are asked to write down three that according to them they are good at and three things that they believe they could do better. The employee can make out the actions that he/she should continue to do and the bring improvement to the areas they could do better. Managers and trainees hold a weekly informal session and more formal four weekly sessions in order to track progress against their personal development plans. The feedback is carefully recorded and scored. Trainees are given a colour coded development rating: REWARDS AND BENEFITS It is important for an organisation that its people feel rewarded for the work they do. Tesco offers a wage rate that is higher than minimum salaries across all its businesses internationally. Tesco focused on its core rates and even in tough financial year, its pay competitiveness still improved in many markets. In most developing countries, staffs give priority to good basic pay and being paid fairly for overtime. In Malaysia, where there is no legal minimum wage rate, a Tesco employee receives 30% more than the Poverty Line Index for households. Tesco also provide its employees a wide range of competitive benefits in line with local labour laws and regulations. Some of these benefits are from paying at least 75% of the medical expenses, prescription drugs, dental and vision coverage after 90 days employment in the US to providing tuition subsidies in South Korea. Tesco has formulated long term reward plans for all markets so that it has clear plans on how to invest in pay and develop benefits for its employees in each country. All management teams of Tesco share in the success of its business. They are growing through bonus schemes linked to profitability. In the year 2009, Tescos employees received  £98 million worth of free shares in its Shares in Success scheme. A pay out of  £144 million was shared between fifty five thousand employees in Tescos Save as You Earn share option scheme. Tesco offers a wide range of staff discounts throughout the group. In Thailand, Tesco introduced staff discounts linked to its own Tesco clubcard in which staff received higher rewards than its customers. Tesco UK won two awards for its pension schemes. At the 2009 financial Times Pension and Investment Scheme Management Awards, Tescos schemes were awarded Defined Benefit Pension Scheme of the Year and Trustee Excellence- Large schemes. These award recognise how the funds are invested, how it communicates with its staff, how well it carries out the administration of the scheme and strength of the governance. The scheme aims at providing people with an annual income after they retire. Tesco provides benefits on ill health and death, based on their pay and their service. This benefit is one of the ways to reward loyalty and also contribute in attracting and retaining its employees. COMMUNICATION Tesco wants employees to share their views on issues that affect and business, and communicate with them regularly through face to face briefing, store and depot forums, publications, intranet and staff question times. Tescos annual staff survey, called Viewpoint, is kept confidential and anonymous. Results are fed into local plans at office, depot and store level. All of Tescos employees are given right to join a trade union and it is important for both company and employees that they exercise their rights. Tesco has a leading partnership with Usdaw in the UK, and agreements with Katz in Hungary and Solidarity in Poland. Head Office staff of Tesco gains shop floor experience through annual programme called TWIST (Tesco Week In Store Together). In the peak shopping periods such as Christmas and Easter, all head office provide support to their store colleagues through a programme called Helping Hands. Whistle-blowing Tescos whistle blowing policy and helpline number is there in all the countries. Protector Line is a confidential telephone line and e-mail address for employees to report grievances and raise ethical issues. All the calls are invested properly and serious matters are reported to the CEO. The feedback is monitored by the compliance committee. The Group Audit committee reviews the numbers of call and the quality of investigation each year. It also reviews plans to ensure that the staff is well aware of the facility. In 2009, there were around 1,700 employment related calls to the helpline. There was an increase from the last year showing that employees are gaining confidence in the service. Most of the calls are related to personnel issues, commercial issues and security and trading law. Personnel issues are resolved through grievance procedures. In the autumn of the year 2009, Tesco launched a service called Every Comment Helps, in the UK. Customers can contact the company via free text messages, e-mails, free phone calls or a card commenting on the experience in store and stating whether it was good or bad. The messages are transferred to the manager who then decides whether a stock or display issue needs to be solved, or provides feedback to the member of the staff who has been commented on. BUSINESS STRATEGY Tesco with its well-established and consistent strategy for growth tends to solidify their core UK business and expand into new markets. The objective for the strategy is to broaden the scope of its business so that it delivers strong sustainable long term growth and following the customers into large expanding markets in UK, such as telecoms, non-food and financial services, and new markets abroad, initially in Asia and Central Europe and recently in United States. Tesco adopted the strategy of diversifying its business in 1997, and this strategy been the foundation of its success in recent years. The businesses in which Tesco entered over past twelve years now are competitive, have scales and in fact they are the market leaders in some of the markets outside UK. The Tesco group has been making good progress with this strategy. It has five elements, reflecting Tescos four established areas of focus, and also Tescos long term commitments on environment and community. The momentum that this strategy has given the business has allowed the group to continue to grow despite economic downturn. The objectives of the strategy are: To be successful as an international retailer To grow business in UK. The UK is Tescos biggest market and core of its business. Tescos aim is to provide its customers a wide range of choices with excellent value. To develop its retailing services including Tesco Personal Finance, Telecoms and Tesco.com To consider community before taking any decision. CONCLUSION Tesco is a large organisation with many job opportunities, including management, graduate, school leaver and apprentice posts. Tesco needs people with right skills and behaviour in order to support its growth and development. Tesco has detailed job descriptions, person specifications and clear organisational structures. It provides friendly way of applying for jobs and a consistent approach to recruitment and selection. Hence, it can manage its changing demand for staff. An essential element of Tescos continuing growth is an efficient and effective training and development of employees to compete in this increasingly commercial world. Tesco wants its employees to be flexible and committed in order to fulfil the needs of its expanding business. Tescos expansion depends upon retaining existing customers and attracting new ones. Its structured methods of training and development of new and existing employees provides a strong base for its continuing growth.